About Me

An artist at heart, top-notch creative fuels me. I am driven by the desire to cultivate unique concepts, innovative UX solutions and pixel-perfect visual designs. A firm believer in collaboration across disciplines, I am always looking for ways to push the boundaries and strive for award-winning, relevant results. Beyond the digital world one might find me writing a rap tune, collecting rare footwear or flying down a mountain by board, bike or kayak.

Some of the brands I have had the privilege to work with include Facebook, Tesla Motors, Motorola, RIM, Cisco, Yahoo!, Namco Bandai, Black & Decker, ESPN, Monster Energy, Quicksilver, Easton Bell Sports, eBay, Epson, Micron, NetApp, Hewlett Packard, Qualcomm, Saba, Salesforce,
Trend Micro, and Autodesk.

Please contact me to see more work samples

Namco Splatterhouse

Directed and developed a majority of the Splatterhouse brand’s online presence which included developing cohesive creative through the title’s teaser site, official game site, blog and augmented reality campaign. A seamless carnage experience across all properties appealed to metal heads and gore fans across the nation.

Paramount Farms

A simple approach tells the vertical story of Paramount Farms and showcases their unique process to perspective buyers and growers. With an extreme emphasis on high quality the audience can browse through Paramounts values by moving up down, left or right or by a zoomed out view of the entire site. Uses a parallax treatment with a flex width design.
Pixel Award winner & Pixel Awards “Peoples Choice” winner.

Tesla Model S

After leading the design of their online reservation page, which helped the company secure hundreds of Roadster sales to customers in the United States and Europe, Tesla needed a microsite for their newest creation the Model S. The objective was to showcase the beauty and features of the automobile while keeping the site simple and affordable to the client. These are a few of the treatments presented.

  • Role: Art Director

Hewlett-Packard Brand Wallpaper

Letting the tagline break out of its traditional format and take life as its own visual element provided a way for this wallpaper to speak a little louder then most. The addition of the paint and composition of the letters helped bring some motion to what could have been a very static graphic.

  • Role: Art Director

Yahoo! Bubble Up

Feeding the need for instant gratification and the strong desire to know what is happening at each and every second, the Yahoo! Bubble Up concept presents dynamic clusters of the most consumed and popular content. The audience can select how they would like their content presented and have the ability to flip through different cluster categories depending on their current interests. Whether interests lie in breaking news, sports scores, friends, or the latest apps, the user is always connected
to the NOW.

  • Role: Art Director

Saba Centra

Tasked we rethinking a brand new approach for collaboration software, this gesture based UI concept brings a new approach to the virtual classroom experience. Users are able to navigate the classroom environments tactile interface with voice commands and hand gestures while seeing real time video feeds of all the session participants.

  • Role: ACD

eBay Homepage Refresh

After spending an extensive amount of time working closely with eBay’s design team to create a new site-wide language, the opportunity arose to explore improvements to the eBay index page. The current homepage was not meeting eBay’s business objectives, was cluttered and was irrelevant to the user according to research findings. eBay, a search-based navigation site, wanted to explore an optimized, targeted and simplistic homepage that cleared that path for users to simply search. This is 1 of 6 homepage concepts.

  • Role: Art Director

Epson Quick Tour

This idea behind this initiative was to promote the new features of the Epson Stylus printer and provide a quick walk through of the product. The client wanted a highly photographic approach creating the feeling that the prints were as high quality as seeing the image in person.

  • Role: Senior Designer

Saba Centra iPad

The Saba Centra iPad application slowly began to be referred to as the peacock. Like a peacock revealing its feathers, the application only shows its key components through collapsible trays and overlays only when relevant to the user. The dark tones of the interface let the contents of the presentation take the spotlight while the interface sits back.

  • Role: ACD

ESPN Zone Website

ESPN Zone wanted to update their Web presence to convey a look and feel similar to a high-end sports club. Offering more than food and beverages, the goal was to present a venue that housed endless entertainment possibilities. Working directly with the ECD at LEVEL Studios, we together developed a UI that could present an abundance of information in a scalable, organized format. After leading the design into its polished state, we were awarded “Best in Class” by the Interactive Media Awards.

Monster Energy Site Redesign

Moving past the monotone manufacturer of energy drinks, Monster Energy wanted to present their brand as a way of life by featuring their all-star lineup of athletes. The concept I created included a raw animation sequence on their homepage with the ability to click through each featured team member. Utilizing an animated collage, the user could learn more about the athlete and their way of life within the Monster brand.

  • Role: Senior Designer

Motorola MOTODEV

As the lead designer at LEVEL Studios for Motorola’s MOTODEV developer network,
I designed the complete branded experience from microsites to promo banners to icons.
I was responsible for the creation and maintenance of a large majority of Motorola’s MOTODEV assets. The samples presented are only a small fraction of the work completed.

  • Role: Senior Designer

Namco Dead to Rights

Dead to Rights transports you to the gritty streets of Grant City where a rogue cop and
his K9 partner battle the gangs of the city.
The interface is composed of highly detailed elements that reflect the game and bring a rich experience right to the browser. As the Art Director for LEVEL I lead the creative through the microsite and full game site
for the Dead to Rights title.

RIM BlackBerry Microsite

BlackBerry ® smart phones revolutionized the way business gets done. As part of the LEVEL creative team, I participated in the exploration of design concepts for the various new product micro sites. A constant focus for the device maker is to illustrate the convenience of having the connection to work in one’s pocket while maintaining the freedom of one’s
own personal lifestyle.

  • Role: Senior Designer

Cisco Consumer

After months of working within their corporate guidelines, the LEVEL team was asked to develop a look and feel that would move Cisco more into the consumer market. Exploring a variety of options, I was chosen to concept a darker, more modern look and feel that showcased their products and defined a new branch focused on standing out amongst the competition.

  • Role: Senior Designer